Guides › Wix

Wix emails going to spam? Here's the fix

Wix email that lands in spam is usually one of three things: an unauthenticated Email Marketing sender, a business mailbox without DKIM, or form notifications your own inbox is filtering.

1. Wix Email Marketing campaigns

If you send campaigns from a custom domain that hasn't been authenticated, Wix sends them through its own sending domain instead of yours. To mailbox providers, that's a newsletter from a shared sender, and it's much more likely to be filtered.

1. In your Wix dashboard, open Email Marketing and go to the sender details.
2. Add or confirm your sender address, such as news@yourcompany.com. Once it's confirmed, the domain shows as Not authenticated.
3. Choose to authenticate the domain. If you bought the domain from Wix, or it's connected through Wix's nameservers, Wix can do this automatically. If your DNS is somewhere else, such as GoDaddy or Cloudflare, add the records Wix shows at that DNS host.

Wix's own deliverability help points to the Gmail and Yahoo rules from February 2024: bulk mail without SPF or DKIM may be rejected or sent to spam. Authentication is the fix for that, but not for a bad list. Only send to people who signed up, and never upload a bought list. Wix's terms forbid it, and it can get your Email Marketing account restricted.

2. Your business email on a Wix domain

Wix sells business email through Google Workspace. Like any Google Workspace account, it doesn't sign mail with your domain until DKIM is turned on. If your DNS is managed at Wix, add the records in Wix's DNS settings for the domain.

1. DKIM: in the Google Admin console, go to Apps → Google Workspace → Gmail → Authenticate email, generate a key, add it as a TXT record named google._domainkey in your domain's DNS, then start authentication.
2. SPF: one TXT record on the root domain listing every sender, for Google Workspace v=spf1 include:_spf.google.com ~all. Never two SPF records.
3. DMARC:

   Add a TXT record named _dmarc with v=DMARC1; p=none; rua=mailto:dmarc@yourcompany.com. That's a safe start: it reports without blocking anything. Our DMARC guide covers tightening it later.

More detail is in our Google Workspace guide.

3. Wix form notifications in your own spam

Wix sends form submission notifications to you from its own address, not your domain. When those land in your spam, it's your mailbox filtering them, so the fix is on your side: mark them as Not spam, add the sender to your contacts, and in Gmail create a filter with Never send it to Spam. Our contact form guide has more.

Test it

DNS changes usually work within an hour, sometimes longer. Then send an email to a Gmail address you own and choose ⋮ → Show original. SPF, DKIM and DMARC should all say PASS, and DKIM should show your own domain.

Questions

Why are my Wix emails going to spam?

For Wix Email Marketing, usually because your sender domain isn't authenticated, so campaigns go out from Wix's shared sending domain. For business email on a Wix domain, usually because DKIM or DMARC isn't set up. For form notifications landing in your own spam, it's your mailbox filtering Wix's sender.

How do I authenticate my domain in Wix Email Marketing?

Open Email Marketing, go to sender details, confirm your sender address and choose to authenticate the domain. Wix can do it automatically for domains bought from Wix or using Wix's nameservers. Otherwise, add the records Wix shows at your DNS host.

How long does Wix domain authentication take?

DNS changes can take up to 48 hours to spread everywhere, although most work much sooner. Check the domain status in Email Marketing after that.

Do I need SPF, DKIM and DMARC for Wix?

Yes, if you send email from your own domain. Gmail and Yahoo have required SPF or DKIM for all senders since February 2024, and DMARC plus both for bulk senders. Each service that sends as your domain, such as Google Workspace and Wix Email Marketing, needs to be set up.

Related: Squarespace email going to spam · Google Workspace emails going to spam · contact form emails going to spam.