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Squarespace email going to spam? Here's the fix

Squarespace handles your website and often your domain, but it doesn't set up email authentication for you. That's usually why mail from a Squarespace domain lands in spam.

Which email is going to spam?

On a Squarespace site, three different kinds of email can go wrong, and each has its own fix:

• Your everyday business email, such as you@yourcompany.com. Squarespace doesn't host mailboxes itself; it sells Google Workspace, and many owners use Microsoft 365 or another provider instead.
• Email Campaigns: newsletters sent with Squarespace's own marketing tool.
• Form submissions and order notifications that Squarespace sends to you.

1. Business email (Google Workspace through Squarespace)

Google Workspace bought through Squarespace is ordinary Google Workspace, and Google doesn't sign your mail with your domain until you turn DKIM on. If your domain's DNS is at Squarespace, the records go in Squarespace's DNS settings for the domain.

1. DKIM: in the Google Admin console, go to Apps → Google Workspace → Gmail → Authenticate email, generate a key, add it as a TXT record named google._domainkey in Squarespace DNS, then click Start authentication.
2. SPF: one TXT record on @: v=spf1 include:_spf.google.com ~all. If anything else sends as your domain, it goes in the same record. Never add a second SPF record.
3. DMARC:

   Add a TXT record named _dmarc with v=DMARC1; p=none; rua=mailto:dmarc@yourcompany.com. That's a safe start: it reports without blocking anything. Our DMARC guide covers tightening it later.

Full steps are in our Google Workspace guide. On Microsoft 365 instead? See the Microsoft 365 guide.

2. Squarespace Email Campaigns

If your newsletters land in spam, authenticate your sending domain in Email Campaigns. In the Email Campaigns settings, open Sender details and follow the prompt to verify or authenticate your domain. Squarespace shows the DNS records to add, typically a DKIM CNAME, plus a DMARC record if you don't have one. Menu names change from time to time, so follow what Squarespace shows you.

Campaigns rely on DKIM rather than SPF, so you don't need to add Squarespace to your SPF record, and you shouldn't remove the SPF entry for your normal email provider.

If authentication passes and campaigns still go to spam, look at your list: people who never signed up, old addresses and missing unsubscribe links do more damage than any DNS record.

3. Form submissions going to your own spam

When a website form submission lands in your spam, the issue is on the receiving side: Squarespace sends it to you, and your mailbox filters it. Mark a few as Not spam, add the sender to your contacts, or create a filter that never sends them to spam. Our contact form guide covers the details.

Test it

DNS changes usually work within an hour, sometimes longer. Then send an email to a Gmail address you own and choose ⋮ → Show original. SPF, DKIM and DMARC should all say PASS, and DKIM should show your own domain.

Questions

Why is my Squarespace email going to spam?

Usually because DKIM or DMARC isn't set up for your domain. Squarespace manages your website and DNS but doesn't add email authentication for your mailbox provider, so mail from Google Workspace or Microsoft 365 goes out without your domain's DKIM signature until you turn it on.

Does Squarespace provide email?

Not its own mailboxes. Squarespace sells Google Workspace for business email, and you can connect another provider such as Microsoft 365 to a Squarespace domain. Email Campaigns is a separate newsletter tool.

Why are my Squarespace Email Campaigns going to spam?

Usually because the sending domain isn't authenticated in Email Campaigns. Authenticate it under Sender details and add the DNS records Squarespace shows. If it's authenticated and still lands in spam, the cause is usually the list or content, such as people who didn't sign up.

Where do I add DNS records for a Squarespace domain?

In Squarespace's domain settings, under DNS, if your domain uses Squarespace's nameservers. If your domain points to other nameservers, such as Cloudflare, add the records there instead.

Related: Google Workspace emails going to spam · Wix emails going to spam · DMARC policy not enabled.